Over time, brunettes tend to lighten up and get warmer. That wasn’t going to work for Dove as she loves those dark and rich tones. I used INOA, L’Oreal Professionnel’s ammonia-free permanent color which adds TONS of shine and suppleness, to bring life back to her long hair.
After years of red, reddish brown, and chestnut browns, Jenn was looking to lighten up and brighten up. I used L’Oreal Professionnel’s Blond Studio Bonder Inside to safely lift through all of the previous color while keeping the integrity of the hair stellar. In the end, we achieved a beautiful blonde highlighted look with all of the shine.
Quarantine got the best of us all. After a few months of boredom, this little spicy lady decided to color her own hair. It didn’t go quite as she planned (honestly, it never does!) and she was left with an icky in-between that was neither brown nor blonde. After highlighting with L’Oreal Professionnel’s Blonde Studio Bonder Inside, I went back in between the foils and added a cooler tone using INOA ammonia-free permanent hair color. I was able to add dimension while keeping brightness throughout, leaving us with a beautiful highlighted blonde.
After a long time spent as a redhead, Gen was ready to move towards a bronzy blonde. I did an entire head full of babyllights and balayage. I followed that up with L’Oreal Professionnel’s ammonia-free Demi-permanent color Diailight to correct the tones and glaze the hair for maximum shine.
Heather Jo Infantino 